AdRoll Launches Customer Data Pooling Tool

San Francisco-based ad retargeting platform AdRoll has launched a new product called Prospecting, through which marketers can pool their data to reach new customers.

AdRoll helps clients create personalized ad campaigns based on their own web site data. The new tool allows advertisers to pool their first-party customer data to create a large set of potential customers called the IntentMap. More than 1,000 advertisers have already opted in to the initiative, giving it more than a billion anonymous user profiles.

Once an advertiser has opted in, the tool pinpoints new users who have similar behavioural patterns to a business' existing customers. AdRoll claims that this combination of high-intent, first-party data and predictive algorithms has already helped advertisers see an average 10% increase in engagement.

Adam Berke (pictured), President and CMO, comments: 'AdRoll Prospecting and the IntentMap represent a new way for marketers to leverage their valuable customer data, using it as a currency to gain access to high value audiences. When diversified first-party data is pooled at scale, our entire network benefits with better performance and incremental new customers'.

Web site: www.adroll.com .