Bright Blue Future for RS Companies

UK-based RS Consulting, part of the Cello Group, has rebranded as Bright Blue. The new brand unites and replaces the four separate identities which have until now made up the RS Group - Consensus Research, Leapfrog, mruk and RS Consulting.

Consumer specialist Leapfrog and b2b-focused RS Consulting joined the Cello group in 2005, and public sector agency mruk two years later. Financial specialist Consensus was already part of RS.

Joint MD Kate Anderson (pictured) says of the change: 'We brought the brands together over time and have long worked together as a single team, leveraging our broad range of skills and experience - a single forward-looking brand will help convey this to the outside world. Bright Blue articulates the breadth and depth of our talent, our practical no-nonsense approach to research and our commitment to unpicking the insights that matter. It's still us, just with a name that fits'.

The group has offices in London and Glasgow and is now online at www.brightblueresearch.com .