LiveRamp Hires Head of Data Partnerships

In San Francisco, customer data 'onboarding' specialist LiveRamp has hired Luke McGuinness as Head of Data Partnerships, with a remit to broaden the firm's network of partners.

Acquired by enterprise data and analytics company Acxiom last year, LiveRamp unlocks data from CRM systems and other off-line sources, and integrates them with online data. This is then pulled into targeting, measurement and personalization products developed by its partners, allowing brands to eliminate data silos and run more efficient marketing programs.

McGuinness (pictured) previously served as SVP of Data and Product Strategy at Collective, where he led global data and measurement initiatives, specifically focused on proprietary multi-screen advertising products. Prior to this, he was VP of Data and Partnerships at Experian's online competitive intelligence provider Hitwise, where he had strategic and operational responsibility for data acquisition, partner management, data enhancement, strategic partnerships and other business development activities.

In his new role, McGuinness will work with companies to onboard their data into LiveRamp's partner network. Company President Travis May comments: 'Luke's ability to forge relationships that enable better access and distribution of data will bring new energy and opportunities to the marketing ecosystem resulting in highly engaging customer experiences'.

Web site: www.liveramp.com .