NetBase Adds PowerTags and Sentiment Classification

US-based social media analytics firm NetBase has added 'PowerTags' and 'Sentiment Classification' tools to its platform, to enable clients to assign meaning and tailor analysis of their customers' social media data.

NetBase's social media tools analyse consumer opinion, emotion and behavior using a natural language processing (NLP) engine combined with other text analytics and machine learning to process 'billions' of posts. Last summer, the firm completed a $15.2m round of funding for expansion and the development of new products.

PowerTags enables clients to categorize insights and map social media information, while creating tags and documenting thoughts, as they would while brainstorming. The tool also supports the development of marketing approaches, such as consumer journeys, paths-to-purchase, and target personas. The other new tool, Sentiment Classification, gives users the option to adjust the way sentiment is analysed, based on specific project needs and business objectives.

CMO Pernille Bruun-Jensen (pictured) comments: 'We are putting our customers in the driver's seat and giving them new storytelling tools right inside NetBase. The most remarkable customer experiences are fueled by authentic insights and now we are making it easier to bring them forward'.

Web site: www.netbase.com .