in4mation insights Hires Marketing Performance Lead

US-based MR and analytics provider in4mation insights has appointed marketing productivity analysis specialist E. Craig Stacey to lead its Marketing Performance Measurement Practice.

in4mation insights integrates clients' internal data with consumer surveys to provide customized, business-focused insights on an individual and category level. Specialisms include marketing mix modelling and optimization, new product forecasting, consumer and market segmentation, and customer lifetime value and churn evaluation.

Most recently, Stacey (pictured) was Founding Partner of marketing analytics agency, the Marketing Productivity Group, and he is also the founder of the Institute for Marketing Productivity. Earlier, he led the Data Management and Modeling practice at MarketShare; and was SVP; Analytic Product Management and Development at Information Resources Inc. (IRI); VP of Marketing Science at DemandTec; and Director of Marketing Science at The Coca-Cola Company. In addition, he serves on the faculty of New York University as the Research Director for the Center for Measurable Marketing.

Mark Garratt, co-founder and Partner of in4mation insights, says Stacey brings 'a wealth of knowledge of how traditional, digital, and social media interact in many different markets and industries'. He adds: 'This combines well with our high-speed Bayesian computing platform and supports our goals to bring reliability and scale to deep and comprehensive analysis of the marketing ecosystem'.

The firm has offices in Boston, Cincinnati, New York City, Pensacola and London, and is online at www.in4ins.com .