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Company Car Tax Reform Evaluation for ORC
The Inland Revenue in the UK has commissioned ORC International to help evaluate its company car tax reforms that were implemented in April 2002. The aim of the research is to assess the impact that the new reforms are having, by talking to those who have been affected.
The reforms aim to encourage company car drivers, fleet operators and employers to switch to less polluting company cars, while at the same time encouraging car manufacturers to produce lower emission vehicles. The amended tax laws incentives also discourage drivers from travelling unnecessary business miles in order to qualify for a tax discount.
The research will be completed in 2003 and will form two parts: telephone interviews supplemented by focus groups, and in-depth interviews to fully explore the issues. The findings will be used to form a benchmark, which will help to plot the impact of attitudes and behaviour across time.
As Rachel Lopata, research director of ORC International's Public Sector research division commented: 'The reforms were introduced to encourage company car drivers and employers to adopt a greener approach, and the Inland Revenue wants to find out what this actually means to those affected. By approaching the various stakeholders, we will be able to evaluate the attitudes of those involved and how this effects their behaviour.'
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