MetrixLab Adds Norms to Mobile Ad Pre-Testing

Netherlands-based online research and analytics firm MetrixLab has introduced a benchmarking solution called Mobile Norms, as part of its mobile-in-mobile copy testing offer.

Mobile Norms are available in the US, Europe and Asia for MetrixLab's Ad-Vance mobile pre-testing subscriptions, as well as for its ACT-Copy testing solution. The company has completed over 2000 tests in the last three years, and now has digital norms in more than twenty countries, to help marketers with rapid optimization of their mobile executions.

Michelle de Montigny, the firm's Global SVP, Brand Engagement Consultancy, explains: 'Some industry estimates forecast that over half of digital ad budgets will be allocated to mobile by the end of the year. With this shift to mobile ad spending, the focus on 'getting mobile right' will be key for all advertisers who are figuring out how to engage consumers on mobile devices. Mobile ad testing is critical as advertisers are only now developing best practices for mobile advertising'.

Web site: www.metrixlab.com .