Sysomos Buys Social Media Marketing Platform

Social media analytics specialist Sysomos has acquired marketing platform Expion for an undisclosed sum, and is planning a recruitment drive and new offices.

Expion's social media marketing software enables marketers to manage, optimize and distribute content, to drive engagement and sales in real-time. The acquisition of Expion adds content management and publishing capabilities to the Sysomos data-driven analytics platform. Sysomos CEO Lindsay Sparks says this expanded access to customer conversations will allow his company to provide clients with insights into common customer characteristics and motivations, and help them more effectively create and distribute content.

Following the transaction, the combined company plans to more than double headcount, to 500 members of staff by year-end. Additionally, it will expand to ten cities in six countries, adding offices in Singapore and Shanghai, as well as on the East Coast of the United States.

Peter Heffring, Expion CEO, adds: 'The amount of data Sysomos is currently processing beats out anyone else in the market. Adding that data science expertise and the firm's technical infrastructure into Expion's ecosystem - content management, user experience, and roles-based architecture - creates a company positioned to lead the industry'.

Web sites: www.sysomos.com and www.expion.com .