Calise Partners Launches AdScience Data Platform

US marketing agency Calise Partners has introduced its AdScience Data Management Platform, which profiles current customer data to more profitably find new sales leads.

Headquartered in Dallas, with offices in Denver, Calise Partners provides integrated marketing, creative, advertising, paid and social media, PR and database marketing services.

Its new AdScience platform aggregates customer data from various sources, and appends demographic, brand affinity and customer intent data to garner new insights into a client's customer base. Once campaigns are developed based on these real-time insights, the platform measures the interrelationships between each media channel (both online and offline) and its overall impact on the cost per lead and conversion to a customer. The platform can also measure each individual marketing campaign or media channel and determine its exact impact in generating a customer lead.

CEO Charlie Calise comments: 'By measuring the interrelationships between integrated marketing initiatives, the AdScience platform will quantify the effectiveness of our marketing campaigns in a way that has never been done before. This tool is paramount in helping our agency prove without question which marketing campaigns generate the most cost-effective leads for our clients.'

Web site: www.calisepartners.com .