Winsight Buys Foodservice Specialist Technomic

In the US, B2B media and information company Winsight, which specializes in the convenience retailing, restaurant and non-commercial foodservice industries, has acquired foodservice research firm Technomic. Terms of the deal were not disclosed.

Founded by Ron Paul (pictured) in 1966, Chicago-based Technomic provides primary and secondary food and foodservice industry insights, along with strategic advice to food manufacturers and distributors, restaurants, retailers and others. Its services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Earlier this year, the company launched a suite of research tools called Consumer4Sight (C4S), to understand consumers' decision-making behavior and interactions with the foodservice industry.

Following the acquisition, the firm will continue to operate under its brand name, and will serve as Winsight's information and advisory services platform. Technomic's custom and syndicated research capabilities, its Foodservice Planning Program, and its collection of web-based information products including the Digital Resource Library, MenuMonitor, Distributor Intelligence Reports and Consumer Brand Metrics will broaden Winsight's portfolio of services. Paul will leave the business to spend more time with family and pursue personal interests, while Executive VPs Gary Karp, Bob Goldin, and Darren Tristano will continue on in their respective roles.

Winsight CEO Mike Wood comments: 'The acquisition of Technomic represents an important step in Winsight's growth strategy by providing our customers and audiences access to the most credible source of food industry market intelligence. This is a big win for customers of both businesses as we are now the single source provider of the best content, media platforms, analysis, education, and in-person events across the industries we serve'.

Web sites: www.winsightmedia.com and www.technomic.com .