Experian Sale Sharpens Analytics Focus

Information solutions giant Experian is to sell its banking process solutions business Baker Hill, which it says has too little in common with its Decision Analytics division. The buyer is private equity firm The Riverside Company and the price around $100m.

Baker Hill's business process solution is used to manage, enhance, and re-define client relationships, and includes modules, such as Client Advisor to help attract and retain clients. In addition, Baker Hill offers OnePoint, an integrated business banking relationship management platform with individual modules for sales automation, collateral and exception management, credit risk management, and profitability and pricing.

Experian acquired Baker Hill a decade ago, and explained that while successfully established in its niche, the firm's software suite and customer base have 'limited overlap' with Experian Decision Analytics, which combines the use of data intelligence, predictive analytics, and decision-enabling technologies to enrich clients' data. Because of this, Experian said that Baker Hill is peripheral to its own core strategy.

Brian Cassin, Experian CEO, explains: 'The sale of Baker Hill is another step in our group strategy to focus on our larger businesses and geographies. We are pleased that Riverside will take Baker Hill into the future and wish the Baker Hill management team and employees every success.'

Web site: www.experianplc.com .