FreshMinds Launches Ideation Approach

UK-based consultancy FreshMinds has launched an ideation approach called Spark, promising to help brands in the early stages of the innovation process by generating ideas for new products and services. The firm's existing product suite has also been upgraded.

The Spark approach draws on various sources to produce new ideas, including thought leadership, social media and consumer insight. FreshMinds then uses a filtering and selection framework to whittle down the ideas, and brings in consumers to ensure that the suggestions are suitable for their needs. Ideas are then refined into fully-fledged commercially viable concepts.

The updated product suite now includes six offers that span the product and service development cycle - from initial consumer understanding and market assessment, through to go-to-market strategy.

CEO Caroline Plumb comments: 'We encourage our clients to respond with agility to changes in their markets and we wanted to practise what we preach to really strengthen our offering. Through our refreshed set of services, we will continue to help our clients capitalise on opportunities for growth but we're also thrilled to have bolstered our offer to brands in the earliest stages at the innovation process through our Spark product'.

Web site: www.freshminds.net .