Fiksu Unveils Mobile Audience Segmentation Platform

Mobile marketing tech company Fiksu has launched a service called Mobile Audience Platform, which allows clients to identify, define and target specific groups of mobile consumers.

The Boston, MA-based ad targeting firm gets its data from real user behavior across more than 2.6 billion mobile devices across the globe. Clients benefit from access to both the advertising and measurement APIs on Facebook and Twitter, along with programmatic access to Google, Yahoo!, and exchanges such as MoPub, Ad-X and Rubicon.

The new platform is built on Fiksu Mobile Personas; a collection of 250 advertising personas, or pre-defined sets of users with similar mobile behavior patterns. These personas contain anywhere from one to 50 million users, with an average of 23 million, and comprise groups of consumers including millennials, frequent mobile shoppers, travellers and mobile casino players.

CEO and President Micah Adler (pictured) comments: 'Advertisers realize that mobile data allows a deeper, more scalable type of tailored messaging than has ever been possible. A solution like our mobile audience platform allows them to elevate their marketing strategy and address the entire customer journey'.

Web site: www.fiksu.com .