Civicom Marketing Research Opens in London

US-based Civicom Marketing Research Services has opened an office in London, to support client qual research needs across the UK and EU.

Founded in 2000 by marketer David West, Civicom offers telephone and web-enabled in-depth interviews and focus groups through its CyberFacility; mobile qual research and mobile surveys through a tool called InSitu; and user-generated content collection for mystery shoppers through ShopTalk.

Last year, the firm added analytics tools to its Chatterbox online community platform, to help researchers speed up the data interpretation process, and yesterday, it announced the addition of gamification tools to the platform.

The firm says it has served clients in the EU for many years, and now almost a quarter of its projects come from clients based in the region. After more than seven years with the company, Maria Huab (pictured) has moved across to London to lead the new office, as Regional Account Manager for the UK and EU. She most recently served as Global Delivery Manager for the firm, managing studies on every continent.

Web site: www.civi.com .