Taplytics Launches BigQuery Mobile Data Platform

Mobile apps A/B testing service Taplytics has launched a platform called BigQuery, which provides open access to raw mobile data.

San Francisco-based Taplytics offers A/B testing and push notification tools, allowing marketers, developers and product managers to optimize customers' mobile experiences. Earlier in the year, the firm raised $2.4m in a seed funding round, which is being used to double the company's employee base and enhance products.

Using the new service, companies can find out how people are using their mobile apps, and improve how they target and engage them. BigQuery can also be connected to data visualization tools and integrated with other internal data. In addition, it can be used to connect mobile insights to data from other channels, such as brick-and-mortar stores or eCommerce web sites, producing an extended visual picture of exactly what it takes to engage and convert customers.

CEO Aaron Glazer (pictured) comments: 'Through Taplytics BigQuery, we're giving our users unprecedented access to query their mobile data in any way they choose, so they can find the answers that are most pertinent to their business and take quick action'.

Web site: www.taplytics.com .