Passenger Upgrades FUEL Community Platform

US-based online community specialist Passenger has added social media sharing and login capabilities, advanced gamification, sentiment analysis tools and dashboards to its FUEL engagement platform.

Founded in 2006, with offices in Los Angeles, Palo Alto and New York City, Passenger develops customer insight communities through which brands can communicate with their stakeholders on the web, on mobile and on social media networks.

FUEL (Fast User Engagement & Listening) was launched last year to help companies nurture dialogue with community members and capture customer intelligence. The latest enhancements enable clients to implement advocacy initiatives and measure their impact on specific social channels including Twitter, Facebook, Google+ and LinkedIn. In addition, clients can use the new Rewards and Gamification Center to manage their own points and rewards programs.

CEO Thomas Finkle (pictured) comments: 'We built FUEL to be intuitive and easy to use with robust capabilities that give clients the power to launch and manage their own communities with our SaaS platform. Alternatively, we provide the necessary community management support if clients do not have those resources. It's important to us to continuously add enhancements and features to FUEL, to improve our clients' experience with the platform, as well as their customers' experiences'.

Web site: www.passengerinc.com .