Neustar and Kantar Shopcom Form Measurement Alliance

US-based business information and analysis specialist Neustar has partnered with Kantar Shopcom, to help marketers measure the impact of their off-line and online marketing initiatives.

Kantar Shopcom's customer-level purchase database for 300 million US consumers, and its analytics solutions, will be integrated with Neustar media measurement offerings available through its integrated marketing tool PlatformOne. The firms say this additional layer of intelligence can help marketers make informed decisions about their media spend and provides a more holistic view of their consumer audiences.

Katie Casavant, CEO of Kantar Shopcom, comments: 'We are delighted to join forces with Neustar in the delivery of digital media campaign insights. The dramatic increase in digital marketing budgets means advertisers require more accurate, more timely, and more actionable insight into the effectiveness of their digital advertising investment'.

Web sites: www.neustar.biz and www.kantarshopcom.com .