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ForeSee Launches Analytics Tools
In the US, customer experience analytics specialist ForeSee has expanded its platform with the addition of two new products - 'Feedback' and 'Sentiment Analytics' - to help clients gather and understand their voice-of-customer (VOC) data.
 Ann Arbor, Michigan-based ForeSee is owned by Q&A platform Answers.com, and uses a patented method to capture and analyse VoC data, helping clients to increase loyalty, recommendations and marketing value.
The new Feedback tool taps customer reactions after experiencing a brand's web site or mobile offer. Users can have multiple feedback surveys operating simultaneously, to enable different departments to gather relevant data across multiple pages under a single domain.
Sentiment Analytics draws consumer opinions from open-ended comments gathered in ForeSee surveys, to help brands understand and act on any customer experience issues. Using natural language processing technologies, the tool can be used for keyword and topic extraction; while sentiment analytics uncovers satisfaction data.
Jim Yang (pictured), SVP of Products, Marketing & Services, comments: 'Feedback and Sentiment Analytics leverage our existing customer experience analytics infrastructure to give our clients new innovative capabilities in harnessing the voice of their customers. We're thrilled that we're able to continue to expand our platform as the VOC needs of our clients continue to expand'.
Web site: www.foreseeresults.com .
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