Indian TV Audience Data Added to Worldwide Service

Indian audience measurement body BARC has partnered with French media research specialist Médiamétrie, to integrate Indian TV audience information into the latter's Eurodata TV Worldwide service.

The Eurodata TV audience research and market intelligence service already covers more than 100 countries and 6,300 channels across five continents. The partners will now add Indian television audiences to Eurodata TV Worldwide's NoTa (News On The Air) programme monitoring service.

As part of the deal, Eurodata TV will provide daily data (with a weekly reporting lag) for its customers about programming, content and programme audiences in India, by target group: including producers, distributors, broadcasters, rights managers and sponsors. For its part, BARC will be able to compare the data for its television market with that from countries already covered by Eurodata TV.

Laurent Battais, Executive Director of Eurodata TV, says the deal means Médiamétrie will be able to offer its international customers a more in-depth analysis of the Indian television market; while in turn, BARC (Broadcast Audience Research Council) will benefit from access to Eurodata TV's reach across five continents. Partho Dasgupta, CEO of BARC India adds: 'There is a lot of demand for Indian audience data globally and this tie-up will satisfy that demand'.

Web sites: www.barcindia.co.in , www.mediametrie.fr and www.eurodatatv.com .