Indonesian Mobile Launch and Partnership for comScore

Digital measurement specialist comScore has rolled out its syndicated Mobile Metrix solution in Indonesia, where it is also jointly developing mobile panels with Kantar.

Mobile Metrix uses comScore's Unified Digital Measurement (UDM) solution, combining passive on-device measurement via mobile panels with census data, to provide insights into mobile media usage across apps and browsers. The Indonesian launch means publisher clients there can view mobile browser and app audiences on smartphones and tablets for tagged publishers, helping them sell space to advertisers. Mobile Metrix is already available in twelve other Asia Pacific markets.

comScore and Kantar will build mobile panels in Indonesia, to drive mobile and cross-media audience measurement in the future. Kerry Brown (pictured), comScore VP, Southeast Asia, comments: 'Starting today, agencies, advertisers and publishers can leverage comScore Mobile Metrix to better inform media buying and selling strategies. As we look to the future, our work with Kantar to jointly build mobile panels will further advance mobile, multi-platform and cross-media measurement to benefit the entire industry'.

Web sites: www.comscore.com and www.kantar.com .