Macromill Hires Chief HR Officer and COO

Consumer insights specialist Macromill has appointed Shinichiro Oka as Chief Human Resources Officer, based in Tokyo, while Mark Sidell joins the firm as Chief Operating Officer, based in the United States.

Macromill, which merged with Netherlands-based online research and analytics firm MetrixLab last November, is headquartered in Tokyo, Rotterdam and San Francisco, with 27 offices across the Americas, Europe and Asia, including in Singapore and Mexico. Both the newly filled roles have been created as a result of the merger.

Oka joins with 24 years' HR experience. He started his career at Toshiba Corporation, Japan as HR associate in 1991, and after eleven years joined United Technologies Corporation (UTC) in Singapore, where he served in leadership roles including Regional HR Director for the Asia Pacific Operation. In 2008 he returned to Japan to join IBM as HR Director for Global Business Services and Recruitment, and he later worked at IBM World HQ in NY, USA, leading global executive talent development. More recently, he was with Coca-Cola Japan as Director, Human Resources & Strategic Business Partner.

Sidell previously spent fifteen years at M&M Mars in financial operations, business operations and strategy roles. As CEO of a Mars technology division, he grew the business unit until it was spun off and sold to a private equity firm. In his new role, Sidell will be responsible for the overall operations of Macromill and MetrixLab, including organizational development, budget and resource development, and strategic planning. He will also co-ordinate the business groups in Asia, Europe and the Americas.

Global CEO Scott Ernst comments: 'Our global clients continue to require research excellence and timely insights in all markets around the world. Adding leaders of diverse, global experience to our key positions strengthens the partnership with clients, and drives superior business performance'.

Web site: www.macromill.com .