London Pair Launch 'Voxter' Qualitative Solution

London School of Economics Professor Ronny Razin and designer Piers Aitman have launched a qualitative insight tool called Voxter, which they say can be used for market research, opinion polling, brand engagement, change management and crowd sourcing.

Aimed at marketing agencies, HR departments, corporate and public sector organisations, Voxter provides a mix of data and a variety of ways of filtering it, to gain deep qualitative insights. Participants can swap ideas and answer questions in a 'fun' way designed to maximise insight. The resulting big data is then backed up with project management and analysis to validate results.

Commenting on the launch, Razin said: 'Voxter has the engagement and authenticity of social media and focus groups with the controlled statistical analysis of quantitative research. It has top-down, down-up and lateral communication at its core. It is a tool which can empower an organisation to change for the better, democratically'.

Web site: www.voxter.co.uk .