Funds for Ambitious Analytics Firm DemandJump

In the US, predictive analytics company DemandJump LLC has secured a seed round of $750,000 and is opening early access to its platform.

The company brings together clients' data and helps them spot opportunities and optimize budget allocation. Seed round investors include Indianapolis-based 4G Ventures and Chicago-based Hyde Park Venture Partners.

DemandJump CEO and co-founder Christopher Day (pictured) says the firm's platform differentiates itself from other tools that 'provide a scorecard of historical marketing performance', giving marketers instead 'a central source of 'truth', or repository where they can discover now what they should act on next'. Day's experience includes co-founding two tech firms which exited to Fortune 100 companies, and an investment banking firm focused on technology M&A.

In July, Day and co-founder / CSO Shawn Schwegman announced plans to create more than 80 new jobs at their location in Hamilton County, Indiana between now and 2018.

Bill Godfrey, Managing Partner of 4G Ventures, says DemandJump's team have 'solved a strategic pain point that has plagued marketing for years' by developing 'a break-through solution for marketers that prescribes what to do next, how to do it and why it matters'.

Web site: www.demandjump.com .