SandSIV Launches Customer Experience Measure

Zurich, Switzerland-based customer intelligence provider SandSIV has introduced an app called PRISM CX, to help determine the level of customer experience a company is delivering both online and off-line.

The firm uses big data analytics to help its clients understand their customers, and combines voice of the customer (VoC) technologies with customer experience management solutions, to measure the impact of customer experience on revenue.

PRISM CX remotely monitors online and off-line customer interactions and analyses the results to help users understand the influence of digital channels on off-line experiences.

Dennis Weiss, the firm's Head of Product Development says most customer experience management solutions are aiming to measure off-line touchpoints: 'PRISM CX combines a set of APIs capable of embedding all digital channels, from customer portal to mobile web, customers chats and social networks. Humans are emotional creatures and they want experiences that engage them as humans. They're not clicks, impressions, views, likes, shares or conversions'.

Web site: www.sandsiv.com .