Wingify Buys Visitor Analytics Specialist Navilytics

Delhi-based A/B testing solutions specialist Wingify has acquired US web site visitor analytics firm Navilytics, for an undisclosed sum.

Wingify will integrate Navilytics' capabilities into its VWO (visual web optimiser) platform, which tracks web site visitor behaviour, tests improvement ideas, and targets visitors for personalisation. In a statement, the firm said the deal will create a tool allowing businesses to run the entire optimization lifecycle from a single platform, instead of depending on multiple 'decoupled' tools.

Wingify CEO Paras Chopra (pictured) comments: 'A few weeks ago, we launched On-page Surveys, which enables our customers to ask relevant questions to visitors on their web site. Navilytics adds heatmaps, clickmaps, scrollmaps, visitor session recordings and form analysis all in one powerful package. These new features will allow marketers to understand how a particular visitor browsed a web site, what path they took, how much they scrolled, where they clicked and in what sequence they consumed content on a page, and then trigger a survey based on their behavior asking why they did or did not take a particular action'.

Web site: www.wingify.com and www.navilytics.com .