3Q Digital Hires Feliks Malts as VP of Analytics

In San Francisco, Harte Hanks-owned digital marketing agency 3Q Digital has appointed Feliks Malts as Vice President of Analytics.

The firm, which was acquired by Harte Hanks in March, offers a wide range of services including SEM, SEO, paid social, mobile advertising, analytics, video advertising, display advertising, and landing-page optimization, as well as strategic consulting.

Malts (pictured) joins from Interpublic-owned digital ad agency R/GA, where as Group Director of Analytics he led commerce, personalization, audience development, tag management and automation. Before this, he was Director, BI and Analytics at publisher Scholastic; Manager, Marketing Intelligence at marketing agency Organic; and Senior Business Analyst at Coremetrics. He also held senior posts at WebMD, iCrossing, and OEMGSM.com.

David Rodnitzky, 3Q Digital CEO, comments: 'Correct interpretation and presentation of data is vital to successful online marketing today. Feliks is a world-renowned analytics pro who will enable 3Q Digital to find kernels of efficiency for clients that may drive exponential performance gains'.

Web site: www.3qdigital.com .