Harris Names New Head of Online Communities

In London, Harris Interactive has appointed Sabrina Qureshi as Head of Online Communities, replacing Pete Cooke who has taken on the expanded role of Head of Digital.

The firm was acquired by Toluna parent company ITWP from Nielsen last year. The Communities arm was opened in May and helps clients develop purpose-built, customisable communities - it also offers a suite of real-time reporting tools. Qureshi (pictured) joins from research community and survey tech firm Vision Critical, where she served as Senior Client Services Manager, delivering research community projects to clients across a wide range of sectors. Prior to this, she was an SRE at TNS, managing full service research projects across consumer and B2B markets.

In her new position, Qureshi will work with the Harris delivery teams and client base to help optimise the implementation, management and effectiveness of communities. She will report to Cooke, who comments: 'Sabrina is a top-notch addition to our expanding team in this growing area of the business and we're delighted that our clients will now benefit from her expertise and guidance'.

Web site: www.harris-interactive.co.uk .