Tinyclues Picks Up Growth Funding

Paris-based predictive marketing specialist Tinyclues has raised EUR 5m in a Series A round of funding, which it will use for growth and international development.

Founded in 2010 by David Bessis (pictured), Tinyclues offers an SaaS platform which trawls the first-party customer data of eCommerce web sites and retail marketers for implicit signals ('tiny clues'), identifying those with the highest likelihood to buy promoted items and targeting them as appropriate.

New funding was led by Alven Capital, with support from existing investors ISAI, and Elaia Partners. Bessis comments: 'Beyond this highly motivating vote of confidence, this new round will allow us to extend our offer and accelerate our international development, starting in 2016'.

Web site: www.tinyclues.com .