Kantar Health Buys Czech Analytics Firm

Kantar Health has acquired CEEOR, a specialist research and consulting company in the Czech Republic specialising in analytical services for the pharmaceutical, biotechnology and healthcare industries.

CEEOR was founded in 2006 and is based in Prague, with offices in Slovakia and Hungary. In April this year, it acquired the European syndicated promotional audits from IMS Health. The firm's core business is centered on commercial effectiveness activities, electronic data collection, and real-world research studies, including epidemiology and health outcomes. Consolidated revenues for the calendar year 2014 were EUR 1.6m.

The WPP firm says the buy will further strengthen its capabilities in the commercial effectiveness field, helping clients to better optimise decisions in marketing and sales, investments, timing and targeting.

WPP and its associates generate revenues of almost US$100m in the Czech Republic and employ around 1,000 people.

The division is online at www.kantarhealth.com .