Growth Funds for Location Data Provider Factual

Location data provider Factual has raised $35m in a Series B round of funding, which it will use to scale and enhance its data engineering capabilities and its sales and marketing efforts, and to fuel international expansion.

Los Angeles-based Factual provides location data to developers, publishers, advertisers, and enterprises. Its Geopulse Audience product helps build defined audience segments, spanning demographic, geographic, behavioral, and brand affinities; while its Geopulse Proximity tool enables advertisers to use popular location-based targeting techniques - such as geofencing and 'geoconquesting' - to deliver ads to mobile users based on where they currently are.

The firm's new funding round includes participation from Altpoint Ventures, Andreessen Horowitz, Data Collective, Haystack Partners, Heritage Group, Index Ventures, Miramar Ventures, Tamarisk Global, and Upfront Ventures, as well as Saif Mansour, Michael Ovitz and Tom Unterman.

Gil Elbaz (pictured), CEO & founder of Factual, comments: 'I'm incredibly proud of the progress we've made to date and I am looking forward to the next phase of the company. As we forge ahead, we will continue to make data accessible, accelerating innovation and improving our daily lives.'

Web site: www.factual.com .