Targeting Specialist Blueshift Gets Growth Funding

In the US, ad targeting specialist Blueshift has raised $8m in a Series A round of venture funding, which it will use for sales and marketing initiatives, and to expand its proprietary Interaction Graph platform.

San Francisco-based Blueshift uses a combination of big data and machine learning for real-time segmentation and content personalization. This helps marketers send tailored messages across multiple channels including e-mail, push notifications, Facebook and SMS, based on shoppers' interests, purchases and browsing behavior. Interaction Graph stores data about each user's stream of interactions with products or content, along with additional attributes such as affinity scores and engagement data.

The new funding round was led by Storm Ventures, with participation from existing investor Nexus Venture Partners. Vijay Chittoor (pictured), co-founder and CEO of Blueshift, comments: 'Storm Ventures has previously backed many of the leading companies in marketing technology and SaaS, and we are especially thrilled with the confidence they have placed in us as we enter our next phase of growth'.

Web site: www.getblueshift.com .