Networked Insights Strengthens Leadership Team

US-based social media analytics company Networked Insights has added two members to its leadership team: Paula Bachman joins as Chief Financial Officer and Eric Rosenthal as Chief Revenue Officer.

Founded in 2007, with offices in Madison, WI, New York and Chicago, Networked Insights has developed a technology platform called Kairos to analyze real-time consumer conversations from social media, including consumer demographics, interests, emotions and intent data.

Bachman joins with experience in senior strategy, finance and operations leadership, having previously held senior roles at The Keystone Group, Gage Capital Partners, Auburn Advisors and Packaging Division Industries, among others. Before joining, Rosenthal held senior sales leadership positions at SaaS, CAKE, CrowdTwist, OpenX and AOL.

In a statement, the firm said: 'The new leadership team members have been brought on-board to help Networked Insights successfully manage expansion and best serve clients in connecting with their opportunity audiences'.

Web site: www.networkedinsights.com .