GunderFish to Launch SME Predictive Analytics Division

In the US, artificial intelligence (AI) app developer GunderFish is launching a Predictive Analytics division focused on start-ups and smaller businesses.

From next month, the new division will help clients anticipate what their customers need and when they will need it, adding to the firm's existing speciality, the development of AI-driven tools for business applications.

GunderFish says most small businesses can't afford to have a full-time analyst on staff, and so its dedicated division will analyze their business needs for predictive tools, assess the correct data to collect and manage, develop automated tools to extract predictors for business needs, and train client teams to use the tools.

Louise Gunderson (pictured) will head the team, having previously served as CTO of Gamma 2 Robotics, which she co-founded in 2003. Before this, she provided predictive models of stock market changes to hedge funds, and worked on predicting crime patterns for several cities.

Commenting on the launch, Gunderson said: 'It all comes down to being able to predict what decision a person is likely to make. This new Predictive Analytics division will provide the same kind of tools that companies like Amazon use to suggest items that a customer might also be interested in. Using advances in artificial intelligence and machine learning allows us to deliver a solid business value to our customers and improve their bottom line'.

Web site: www.gunderfish.com .