Hanley Wood Moves into Consumer Intelligence Field

Construction industry information provider Hanley Wood has launched a service called Metrostudy OnTarget, deliver intelligence on consumer housing preference to builders, developers and building product manufacturers.

Hanley Wood serves the information, media and marketing needs of the residential, commercial design and construction industries, and offers business intelligence and data driven services through its Construction Industry Database. The existing Metrostudy service offers primary and secondary market information across the US.

The new OnTarget service taps into Metrostudy's Consumer Housing intelligence, comprising data on more than 100 million households. The tool's proprietary segmentation capabilities distil over 10,000 attributes into a housing-preference consumer segment matrix, to deliver a view of homebuyer preferences nationwide. Using the service, the firm says its clients will be able to home in on their most profitable consumers; analyze demand, expansion and growth opportunities; prioritize markets for entry and exit; and understand the drivers of consumers' propensity to purchase.

CEO Peter Goldstone (pictured) comments: 'OnTarget is a game changer for Hanley Wood, Metrostudy and the residential construction industry. We are no longer just a BtoB company. We are jumping head-first into the consumer marketplace providing builders and manufacturers with a direct link to homeowners and buyers'.

Web site: www.hanleywood.com .