Dentsu Aegis Buys Canadian Digital Specialist Grip

Marcoms group Dentsu Aegis Network has acquired Toronto, Canada-based agency Grip, which offers a range digital capabilities including social media, measurement, analytics, mobile, CRM and branded content creation. Terms of the deal were not disclosed.

Founded in 2002, Grip now has revenues in excess of $20m, and employs more than 150 staff, who focus on strategy, branding, design and integrated campaigns. Following the acquisition, Grip will maintain its name and branding, and operate as a specialist brand within Dentsu Aegis Network Canada. Founding partner Bob Shanks (pictured) will continue to lead it, alongside Creative Partners David Crichton, David Chiavegato, Rich Pryce Jones, Randy Stein and Scott Dube.

Annette Warring, CEO of Dentsu Aegis Network Canada, comments: 'Grip is a fantastic addition to our network in Canada in terms of expertise and capabilities, with a strong culture and vision that complements our current roster of agencies and talent. This is a key acquisition to increase our scale with an established global client base, enhance our digital capabilities and achieve a dominant position in the market'.

Web sites: www.dentsuaegisnetwork.com and www.griplimited.com .