DRNO - Daily Research News
News Article no. 22027
Published January 11 2016

 

 

 

Oracle Buys AddThis

Software giant Oracle has paved the way for further enhancement of its Data Cloud business by agreeing to acquire AddThis, a provider of publisher personalization and audience insight / activation tools.

Oracle Data Cloud helps clients understand consumer behavior via its ID Graph, taking in third-party data, and analysing it for insights and targeting purposes. The Cloud already integrates the capabilities of online / off-line purchasing data firm Datalogix, acquired in December 2014, and targeting specialist BlueKai, bought for a reputed $400 - 450m earlier the same year.

Oracle says the AddThis team will add 'significant knowledge and capabilities', and reports suggest it is paying around $175m for them. AddThis was developed by software firm Clearspring, and began as a social bookmarking tool, transitioning to a publisher marketplace since 2014. Its owners now say it tracks more 1.9 billion monthly unique users worldwide.

Web sites are at www.addthis.com and www.oracle.com .

 

 
www.mrweb.com/drno - Daily Research News Online is part of www.mrweb.com

Please email drnpq@mrweb.com with any questions.

Back to normal version.

© MrWeb Ltd