GfK Hires Fashion and Lifestyle Leader

In New York, GfK has appointed fashion retail specialist Dave Melnick to lead its Fashion and Lifestyle practices in North America.

Melnick (pictured) joins with 25 years' fashion retail experience. Most recently, he worked for shoe and handbag retailer Nine West Holdings (formerly The Jones Group), where he served as VP of Consumer Insights, CRM and Loyalty Marketing, in charge of setting up and leading the Consumer Insights division. He also managed CRM and loyalty marketing across the firm's retail store and eCommerce operations, and helped develop the Nine Loves Rewards program. Prior to this, he spent seven years at apparel manufacturer Liz Claiborne, where as Director of Market Research and Sales Analysis, he focused on brand and product position, and customer segmentation. He began his career at Macys, Brooks Brothers and GAP, before becoming a Management Consultant at Kurt Salmon.

In his new role, Melnick is tasked with bringing GfK's products and services to major retailers, while leading the Retail team serving the fashion and lifestyle sectors.

Web site: www.gfk.com .