App Data Specialist mParticle Raises Expansion Funds

In the US, customer app data platform mParticle has raised $15m in a Series A round of funding, which it will use to open a San Francisco office, and boost its product development and data capture capabilities across all connected devices.

Founded in 2013, New York-based mParticle provides a platform which helps mobile app developers collect, organize and synchronize data, from mobile web and apps; and design and run personalization campaigns. Each month, mParticle sees more than 750 million mobile users on its platform, captures over $2 billion in eCommerce transactions, and processes over 65 billion API calls.

The firm's new funding was led by Social Capital with participation from existing investors Bowery Capital, Eniac Ventures, Golden Ventures and others. It adds to two seed rounds of $3m and $1.5m which Bowery Capital invested in 2013 and 2014 respectively.

CEO Michael Katz (pictured) comments: 'Our vision since inception has been to make it much easier for marketing and analytics teams to connect with the ecosystem of services offering innovative mobile solutions. This new investment will help us accelerate product and marketplace development considerably and we couldn't be more excited to work with Social Capital'.

Web site: www.mparticle.com .