CRM Agency Amaze One Hires Data Strategy Director

In the UK, CRM agency Amaze One has appointed Paul Kennedy as Data Strategy Director in its London office.

Amaze One, which is owned by marketing services and print group St Ives and has additional offices in Manchester, Bristol and Bath, is a collaboration between digital marketing consultancy Amaze and data-driven business Occam. Through this partnership, the firm combines data and digital disciplines to understand people's behaviour and engage consumers. Services include business intelligence and analysis; data management; customer experience planning; and campaign planning, selection and evaluation.

Kennedy (pictured) joins after nine years at consumer data management specialist Callcredit Information Group, where he was Head of Consulting, using data to create commercially-focused marketing strategies driving audience engagement. Prior to this, he served as Relationship Director at ClarityBlue and Experian Integrated Marketing, having previously held senior roles at MM Teleperformance, Royal Mail and PA Consulting Group.

In his new position, Kennedy will lead data strategy for Amaze One with input into sister company Occam, and he will also source, design and package new data propositions. MD Neil Evans describes Kennedy as 'the sort of innovator; and pragmatic delivery character we love'.

Web site: www.amazeone.com .