Ipsos' Bane Takes MD Role at Halverson Group

US-based strategic research agency Halverson Group has appointed Brad Bane, former US COO of Ipsos Marketing, as Managing Director.

Halverson is based in Oak Park, IL, USA, and was founded in 1997 by current President Ron Halverson. Bane brings more than two decades of MR experience, including work among CPG and retail clients, technology businesses and the healthcare industry. He spent the last thirteen years at Ipsos' innovation and branding division, Ipsos Marketing, where he was VP and SVP, then US COO of its subsidiary InnoQuest for two and a half years before assuming the same role for the whole division. He began his career at Rabin Research and then NFO WorldGroup (now part of TNS), and holds an undergraduate degree from the University of Iowa and an MBA from Indiana University.

In his new role as MD and a member of the Halverson Group executive team, Bane will develop client relationships and provide leadership in areas including strategy, solution design and process efficiency.

Ron Halverson comments: 'We're excited to have Brad join us as a business catalyst and thought leader. I'm confident that in combining the intellectual capital of Halverson Group and Brad's experiences we increase our ability to guide our clients in terms of where to play and how to win, utilizing new methods for transforming consumer insights into actionable business strategies'.

Web site: www.halversongroup.com .