Firefish Hires Brand Specialist to Lead UK Qual Team

In London, independent agency Firefish has appointed branding specialist Lisa Hill as UK Qualitative Managing Director, responsible for leading the firm's core qual business.

Firefish, which also has offices in Amsterdam, New York and Singapore, launched as a qual agency in 2000 and added quant division TheNumbersLab a decade later. It also owns a kids and family specialist, The Pineapple Lounge, and an in-house insight films specialist, Firefilms.

Hill (pictured) joins from brand consultancy Lambie-Nairn, where she worked for the past seven years, most recently as MD responsible for the London, Munich and Prague offices. Earlier, she was Senior Account Director at Moving Brands, and an Account Director at Ergo.

CEO and founder Jem Fawcus comments: 'Lisa's drive and passion for understanding clients' businesses and helping solve their problems really stood out, as did her strong leadership qualities and commercial nous. Her experience in branding will add to the team's ability to deliver the strong, strategic insight our clients expect and we are all excited about this new phase of development for our qualitative business'.

Web site: www.firefish.ltd.uk .