Shareholders Approve comScore Acquisition of Rentrak

Shareholders have approved comScore's bid to buy film and TV measurement firm Rentrak, and the acquisition is expected to close by end of business today.

The all stock deal was first announced in September, and is valued at around $732m. The buy combines comScore's digital audience and advertising solutions with Rentrak's census-based worldwide movie and video-on-demand measurement, and its passive TV measurement offerings. As a result, the firms say they can provide 'even more robust measurement solutions to the media and advertising industries, following the consumer whenever and wherever content is consumed'.

Once the merger is finalized, Rentrak will become a wholly owned subsidiary of comScore, and the latter will move from the S&P SmallCap 600 Index, to join the S&P MidCap 400 Index.

Web sites: www.comscore.com and www.rentrak.com .