comScore Reappointed for Malaysian Audience Contract

The Malaysian Digital Association (MDA), the country's representative body for online publishers, ad agencies and digital service providers, has reappointed comScore as its official Internet audience measurement currency provider.

First appointed by MDA in 2013, comScore is now also rolling out its MMX Multi-Platform tool in the country, providing unduplicated accounting of audience size and demographics across multiple devices.

Kenneth Wong (pictured), MDA President, comments: 'For more than two years, the MDA and comScore have worked together to establish and deliver an agreed measurement currency for the advertising market in order to promote the development of digital business in Malaysia. We are very pleased to continue this relationship with comScore and look forward to more years of providing best-in-class measurement solutions for the market'.

Web sites: www.digital.org.my and www.comscore.com .