Analytics Firm Cardinal Path Hires DAA Co-Founder

In Chicago, data firm Cardinal Path has hired Digital Analytics Association (DAA) co-founder Andrew Edwards to lead its Business Intelligence unit.

Cardinal Path employs dedicated teams of analysts, statisticians, academics and developers to help clients unlock the value of their data. Its proprietary tools include the Online Analytics Maturity Model, which helps enterprises assess their current processes across the board.

Edwards (pictured) joins with more than twenty years' digital industry experience. Most recently, he co-founded and served as Managing Partner of digital analytics strategy specialist Efectyv Digital; prior to which he was MD of Society Consulting, an Analyst at Gigaom, and a Partner at Technology Leaders, where he worked for nearly thirteen years. In addition, he co-founded the Digital Analytics Association, which was initially known as the Web Analytics Association.

Commenting on the appointment, Cardinal Path President John Hossack said: 'Marketers increasingly demand a combination of both strategic, visionary leadership and highly-skilled analytics and digital marketing expertise to guide them through incredibly complex business environments. Andrew brings all of these attributes and more and we're very happy to have him on our team'.

Web site: www.cardinalpath.com .