New Name for Belgian Analytics Experts

Belgian-based advanced analytics company solutions-2 has changed its name to boobook (a type of small Australian owl), and says its team aims for a 'more distinctive' positioning as 'advanced analytics and smart online reporting experts in a rapidly evolving market'.

The company was founded in 2002 by current MD Nicole Huyghe, a Bio-engineer with a Masters in Applied statistics who had worked for five years in the MR industry in London and later at Procter & Gamble in Brussels. Huyghe says that in recent years, many of the firm's current and potential clients have increased their focus on data-driven innovation and strategies, leading the company to expand its range of services.

She adds: 'Today, we increasingly enrich our clients' customer insights derived from market research with the analysis of additional big and small data from a plethora of sources'. The owlish name symbolises the wisdom the company aims to discover in 'the data available around us'.

The firm opened a London office in 2012, and two months ago relocated its back office to Singapore when its Office Manager Patricia Vermast moved there.

A new web site is at www.boobook.world . Other details, including registered company names in both Belgium and the UK, remain unchanged.