RTB House Expands to Latin America

Targeting technology company RTB House has expanded to Latin America, with the opening of an office in Sao Paulo, Brazil.

Headquartered in Warsaw, Poland, the company offers technology allowing any online store, brand or manufacturer to profile e-shoppers and run customized campaigns that deliver personalized messages. Last year, the firm opened an office in Moscow, and it recently launched activities in the APAC region where it has named Wojciech Głowacki as Business Development Director.

Through its new LatAm operations, where Rodrigo Framil (pictured) has been appointed Business Director Brazil, the company will concentrate on business development in Brazil, Argentina, Chile and Mexico.

Commenting on the launch, Framil said: 'The knowledge and experience that this company has gathered from emerging markets of eastern and western countries can help the Brazilian eCommerce players to use the full potential of their retargeting solutions. By implementing sophisticated retargeting scenarios tailored for each case, Brazilian advertisers should expect to see amazing results like never before.'

Web site: www.rtbhouse.com .