IVP Launch Combines Behavioral and Emotional Measures

In the US, Interactive Video Productions (IVP) has extended its mobile research lab product MobiLAB, with the launch of an integrated version offering combined behavioral and emotional measures.

Owned by fieldwork group Schlesinger Associates, New Jersey-headquartered IVP provides research technology labs in facility, in-field, and online through which to test interactive software and hardware systems and assess usability and user-friendliness. Its MobiLAB allows clients to observe and evaluate research participants as they 'test drive' products at various stages of the development cycle.

Powered by biometric research software firm iMotions, the new 'MobiLAB Integrated' platform analyzes responses to any type of stimuli, by capturing behavioral and emotional measures from eye tracking, facial coding, EEG, GSR, EMG, ECT, and self-report surveys. Accompanied by an operator, the offer provides lab solutions for a variety of research scenarios, such as projects with screen based stimuli, packaging, mobile devices, real-life environments, and more traditional in-person interviews.

Web site: www.interactivevideo.com .