comScore Launches Mobile Metrix Across the Philippines

comScore has rolled out its mobile audience solution Mobile Metrix in the Philippines, providing measurement of total mobile audience behaviour across smartphones and tablets.

Mobile Metrix uses comScore's Unified Digital Measurement (UDM) solution, combining passive on-device measurement via mobile panels with census data, to provide insights into mobile media usage across apps and mobile browsing. The tool allows publishers to demonstrate the size and value of their mobile audiences, and helps media planners and advertisers evaluate advertising opportunities on mobile devices.

In addition to the Philippines, Mobile Metrix is available in the following Southeast Asian markets: Indonesia, Malaysia, Singapore, Vietnam and Thailand. Kerry Brown (pictured), comScore VP, Southeast Asia, comments: 'With increasing digital media activity occurring on smartphones and tablets in the Philippines, it is crucial to measure and understand the consumption and behaviour of mobile audiences. The launch of Mobile Metrix provides critical information for publishers who want to more effectively serve digital content across their different channels and make better informed decisions on the evolution of their mobile offerings.'

Web site: www.comscore.com .