Brand Insight Firm Quantifind Secures Growth Funds

In the US, brand insights and analytics specialist Quantifind has raised $30m in a fourth round of funding, which it will use to expand into new markets and to double headcount at its Menlo Park headquarters.

Founded in 2009 by two physicists from Stanford University, Quantifind's flagship product suite Signum uses patented technology and predictive models to help marketers analyze a combination of historical financial data, alongside unstructured conversations, and identify those brand strategies that influence or predict sales. Resulting data is used for targeting social media campaigns, and developing ads.

The latest round of financing has been led by global investment firm Cathay Innovation, with participation from previous investors Redpoint Ventures, US Venture Partners, Comcast Ventures, Iris Capital and AME Cloud Ventures. New funds will be used to recruit additional staff for Quantifind's sales and customer success teams, as well as its data science and engineering teams.

CEO David Karnstedt (pictured) comments: 'We are thrilled to have Cathay lead this round of financing, and their support will be particularly helpful as we expand into new geographies and verticals. We're also excited by the continued support of our existing investors and Board members. Their networks, guidance and expertise continue to be invaluable in helping us scale the company and execute against our vision.'

Web site: www.quantifind.com .