MFour Introduces 'MYResearch' DIY Mobile Survey Tech

US firm MFour Mobile has launched its MYResearch DIY mobile survey technology, which enables researchers to program and field surveys to more than one million active consumers.

Based in Newport Beach, California MFour uses GPS technology to collect information at the 'point of emotion'; and offers the Surveys On The Go app, which provides access to an all-mobile panel. Last August, the firm introduced a tool called MediaMatch 360, which integrates media matching technology with measurement techniques for feedback on ads, broadcasts and videos.

Tapping in to MFour's panel of one million respondents and its app, the new MYResearch tool allows users to design, program and launch their own surveys. Consumers are contacted in real-time by push notification, which the firm claims eliminates delays and provides immediate feedback. In addition, users can target specific demographics, set qualification questions and exact quotas to find hard-to-reach groups, while also reaching consumers in-store as they shop, using GPS technology. In addition, the service offers heat map imagery to enable panelists to tap on a picture to indicate its most interesting features; as well as a real-time client cost tracker and help center staffed by MFour reps.

CEO Chris St. Hilaire (pictured) comments: 'Watch out, SurveyMonkey, we're democratizing all-mobile research. Research needs to be on mobile, and it will be on mobile. MFour just made it easier'.

Web site: www.mfour.com .

Editor's note: as of April 2016 the name of the service has been changed to MFourDIY.